Academics
Geneva Eisel is in her final semester of studies at Texas Christian University. As a Communications major with a minor in Entrepreneurship & Innovation, the majority of her studies are composed of projects, presentations, and various written assignments.
Projects
ENTR 40143 — New Venture Development
Design Challenge
As a group, we worked with Lindsay Dixon, a former TCU Alumni and CREATE Entrepreneur who is the Founder & CEO of FansVintage. Our group collaborated and was tasked with collecting customer feedback and data to then design a new retail brand with Lindsey’s guidance. Lindsey was to choose a single winner, based on how well-developed their go-to-market strategy was. This winner happened to be Better You Apparel!
Create Calm, Carry Kindness
Better You Apparel Co.
What is Better You Apparel?
At Better You Apparel, we create apparel and accessories that inspire strength, resilience, and positive mental health. Through meaningful designs and uplifting messages, we strive to spark conversation, raise awareness, and encourage individuals to embrace their inner power.
Our Graphics:
Roles & Responsibilities
My role within this team consisted of all aspects of the graphic design process, including the careful selection and strategic placement of designs based on both aesthetic appeal and profitability considerations. Additionally, I contributed to the marketing and sales efforts, which involved posting all products to the online store and ensuring they were presented effectively. Finally, I played a crucial part in launching the brand, bringing our collective vision to life for the target audience.
Our focus is centered around empowering individuals through fashion, fostering a world where apparel inspires mental well-being, self-confidence, and a supportive community.
Mission
Our Products
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
ENTR 40313 — Social Entrepreneurship
Crowdfunding Campaign
As a group, we worked with Lindsay Dixon, a former TCU Alumni and CREATE Entrepreneur who is the Founder & CEO of FansVintage. Our group collaborated and was tasked with collecting customer feedback and data to then design a new retail brand with Lindsey’s guidance. Lindsey was to choose a single winner, based on how well-developed their go-to-market strategy was. This winner happened to be Better You Apparel!